Confirmation Bias
The brain’s way of protecting your favourite beliefs — even when they’re …
Heuristic Shortcuts
How your brain cuts corners and calls it thinking. A heuristic is …
Social Mimicry
Social mimicry is what happens when people copy the behaviour, beliefs, or …
Tribalism
Because Thinking for Yourself Is Just Too Exhausting. Tribalism is the brain’s …
Projection
Your brain’s habit of handing out its own baggage like party favours. …
Cognitive Dissonance
Cognitive Dissonance: When the Brain Can’t Face Its Own Reflection Cognitive dissonance …
Naïve Realism
Naïve Realism: Or, “I’m Not Biased, Everyone Else Is Just an Idiot” …
Motivated Reasoning
Motivated reasoning is what happens when the brain, instead of being a …
Classical Conditioning
Your brain’s talent for connecting dots that don’t belong together. Classical conditioning …
Habitual Thinking
Also known as: Let’s not bother with thinking at all, shall we? …
Literalism
For People Who Think Metaphors Are a Type of Cheese. Literalism is …
Unconscious Bias
Unconscious Bias: The Crap Your Brain Believes Without Asking You First Unconscious …